INTERNATIONAL FRANCHISE
A system based on the licensing of the right to duplicate a successful business format in foreign markets. The franchiser grants to the franchisee the exclusive power to distribute its products or services in establishments which are equivalently equipped and furnished, as well as the right to use Intellectual Property Rights (commercial signs, brands, trademarks etc.). It also provides the Know-How (Franchise Handbook), and the technical and commercial support for distribution to be carried out correctly.
The franchisee follows the instructions stated by the franchiser in regards to the appearance, commercialization and corporate image on the authorized premises. For the services provided, the franchisee pays the franchiser a series of different fees (sales fee, Front-end fee, advertising fee, etc.).